Enquiries answered around the clock.
iNOM is the AI front office for Australian mortgage brokers. It answers website enquiries from approved content, sends new leads a booking link and works alongside your CRM.
Based in Sydney
Your data is stored in Australia, on AWS infrastructure in the Sydney region
Works with your existing CRM
No lock-in, cancel anytime
Silence is costing you clients.
Borrowers browse at 9pm. They fill out a form on Tuesday and hear back Thursday, or not at all. Every one of those enquiries cost you money to attract, and every hour of silence makes it less likely they become a client.
iNOM closes that gap: an instant response to enquiries, around the clock, without adding headcount.
What is iNOM?
iNOM is an Australian AI software company based in Sydney. It builds the AI front office for mortgage brokers: a website AI assistant that answers enquiries from approved content, including the broker's own, and collects the details needed, and Lead Capture that captures enquiries, replies instantly with a booking link and routes them. iNOM is not a CRM; it works alongside the broker's existing CRM and aggregator platform.
Two products | One clear job:
convert more of the enquiries you are already getting.
Mortgage brokers now write most Australian home loans (MFAA, September 2026). The demand is there. The gap is what happens when a borrower lands on your website at 10pm on a Sunday, or clicks one of your ads on a Tuesday afternoon. iNOM closes that gap.
iNOM Website AI Assistant
Your website, working 24/7.
iNOM is an AI assistant that lives on your broker website. It greets visitors, answers their questions from approved content, including your own, collects the details you need and, on Pro, offers a time to book, so your team starts the day with enquiries ready to follow up instead of cold contact forms.
Features
- • Answers from approved content, including your own, 24/7, including evenings, weekends and public holidays
- • Qualifies on loan type, situation, timeframe and readiness to proceed
- • Captures borrower details in a structured summary your team can act on
- • Books consultations on Pro, with calendar sync included
- • Designed to leave rates, figures and advice to you and your team, and not to recommend lenders.
Lead Capture
New leads get an instant reply with a booking link.
Lead Capture does what most brokers do manually and inconsistently. It captures each new enquiry, responds instantly by email and SMS with a booking link, routes it to the right broker and sends confirmations, with reminders on Pro. None of it needs you at your desk.
Features
- • Website capture, embedded on your existing site
- • Instant email and SMS response with a booking link
- • Google Ads lead forms on Pro
- • Routing to a single calendar, plus round-robin for multi-broker teams on Pro
- • SMS from a sender ID registered with ACMA, with an opt-out link on marketing messages.
Stronger together, but you don't have to start with both.
iNOM handles the conversation and qualification on your website. Lead Capture handles instant response, routing, booking and attribution across your channels. Subscribe to one and you get real value. Subscribe to both and you cover the journey from first click to consultation.
iNOM Growth + Lead Capture Growth together from about $198/month with the bundle discount.
How iNOM answers
iNOM answers from approved content, including your own. iNOM is designed to leave rates, figures and advice to you and your team. It's designed not to recommend lenders or promise approvals or outcomes. When a question falls outside that content, it hands the visitor to you instead of guessing.
How we handle trust and securityBuilt for the front door.
Most broker software is built around managing the clients you already have. iNOM is built for the other end of the problem: converting the new enquiries arriving from your website and your ads before they go cold. It is not a CRM and it does not replace one. iNOM lives on your website, Lead Capture connects to your channels, and the leads they capture flow into your existing CRM or aggregator platform via webhook or API on iNOM Growth, iNOM Pro and Lead Capture Pro. Nothing gets ripped out.
At a glance
Start without the risk
30-day money-back guarantee
If iNOM isn't right for you in your first 30 days, we'll refund your subscription fees in full. One-off setup fees are non-refundable.
No lock-in
Month-to-month. Cancel anytime.
One settled loan covers it
The average new owner-occupier home loan in Australia is now $731,000 (ABS Lending Indicators, June quarter 2026). One settled loan covers more than a year of iNOM. Illustrative comparison of magnitudes only. Not a promise of leads, settlements or revenue.
Common questions
Live now for Australian mortgage brokers
Get started yourself, or talk to us about setup.