Every enquiry answered, qualified and booked. 24/7.
iNOM is the AI front office for Australian mortgage brokers. It answers website enquiries instantly from your approved content, qualifies every lead, books consultations and works alongside your existing CRM.
Built in Sydney
Hosted on AWS Australian infrastructure
Works with your existing CRM
No lock-in, cancel anytime
Silence is costing you clients.
Borrowers browse at 9pm. They fill out a form on Tuesday and hear back Thursday, or not at all. Every one of those enquiries cost you money to attract, and every hour of silence makes it less likely they become a client.
iNOM closes that gap: an instant, compliant response to every enquiry, around the clock, without adding headcount.
What is iNOM?
iNOM is an Australian AI software company based in Sydney. We build the AI front office for mortgage brokers: our website AI assistant, iNOM, and Automated Lead Capture, the instant-response and routing layer behind it. Both are live now for Australian brokers.
We are not a CRM. iNOM works alongside the systems you already run and pushes qualified, booked leads into them.
Two products | One clear job:
convert more of the enquiries you are already getting.
Mortgage brokers now write most Australian home loans. The demand is there. The gap is what happens when a borrower lands on your website at 10pm on a Sunday, or clicks one of your ads on a Tuesday afternoon. iNOM closes that gap.
iNOM Website AI Assistant
Your website, working 24/7.
iNOM is an AI assistant that lives on your broker website. It greets every visitor, answers their questions from content you have reviewed and approved, qualifies the enquiry and books the consultation, so your team wakes up to qualified, booked leads instead of cold contact forms.
Features
- • Answers only from your approved content, 24/7, including evenings, weekends and public holidays
- • Qualifies on loan type, situation, timeframe and readiness to proceed
- • Captures complete borrower details in a structured summary your team can act on
- • Books consultations with calendar sync included
- • Never gives credit advice, never quotes rates, never recommends lenders
Automated Lead Capture
Every lead answered instantly, routed and booked.
Lead Capture does what most brokers do manually and inconsistently. It captures each new enquiry, responds instantly by email and SMS with a booking link, routes it to the right broker and keeps confirmations and reminders on time. None of it needs you at your desk.
Features
- • Website capture, embedded on your existing site
- • Instant email and SMS response with a booking link
- • Ad-platform integrations on Pro (Google live today; new channels included as they are released)
- • Routing by broker, plus round-robin for multi-broker teams on Pro
- • Consent-compliant SMS and email from an ACMA-registered sender ID
Stronger together, but you don't have to start with both.
iNOM handles the conversation and qualification on your website. Lead Capture handles instant response, routing, booking and attribution across your channels. Subscribe to one and you get real value. Subscribe to both and you have covered every step from first click to booked consultation.
iNOM Growth + Lead Capture Growth together from about $198/month with the bundle discount.
iNOM answers only from approved content.
iNOM answers only from approved content: a professionally maintained knowledge base plus your own approved answers, and yours always take priority. It never invents an answer. It never gives credit advice, never quotes rates, never recommends lenders and never promises approvals. When it does not have an approved answer, it says so and offers a human follow-up or a booking instead of guessing. Every answer and every message carries an evidence trail.
How we handle trust and securityBuilt for the front door.
Most broker software is built around managing the clients you already have. iNOM is built for the other end of the problem: converting the new enquiries arriving from your website and your ads before they go cold. It is not a CRM and it does not replace one. iNOM lives on your website, Lead Capture connects to your channels, and the leads they capture flow into your existing CRM or aggregator platform via webhook or API. Nothing gets ripped out.
At a glance
Start without the risk
30-day money-back guarantee
If iNOM isn't right for you in your first 30 days, we'll refund your subscription fees in full. One-off white-glove implementation fees are non-refundable.
No lock-in
Month-to-month. Cancel anytime.
One settled loan covers it
The average new owner-occupier home loan in Australia is now $735,000 (ABS Lending Indicators, March quarter 2026). One settled loan covers more than a year of iNOM. Illustrative comparison of magnitudes only. Not a promise of leads, settlements or revenue.
Common questions
Live now for Australian mortgage brokers
Start in minutes, or talk to us about white-glove setup