Most broker websites lose more than 98% of their visitors.
NOMI and our Automated Lead Capture platform fix that. Two AI products for Australian mortgage brokers - launching soon. Register your interest now.
Borrowers browse at 9pm. They fill out a form on Tuesday and hear back Thursday. Or they don't hear back at all.
iNOM exists because that gap is costing brokers real money, and it's a gap that software can close if it's the right software, built for the right context.
Register your interest below and be first to know when we go live.
Built in Sydney
Launching soon
Hosted on AWS Australian infrastructure
What is iNOM?
iNOM is an Australian AI software company based in Sydney. We build practical, standalone AI tools for mortgage brokers, starting with NOMI, our website AI assistant, and our Automated Lead Capture platform. Both products launch soon. More modules in development, including a meeting assistant, workflow studio, and compliance screening tool.
iNOM is built first for Australian mortgage brokers, and designed to expand into other professional service industries, including accountants, real estate agents, and other regulated service businesses, over time.
Two products. One clear job.
Convert more of the enquiries you're already getting.
Mortgage brokers now write the majority of Australian home loans. The demand is there. The gap is in what happens (or doesn't happen) when a borrower lands on your website at 10pm on a Sunday, or clicks on your Facebook ad on a Tuesday afternoon. iNOM closes that gap.
Launching Soon
NOMI - Website AI Assistant
Your website, working 24/7.
NOMI is an AI assistant that lives on your broker website. It starts a conversation with every visitor, asking the right questions, understanding their situation, and capturing a complete lead summary, so your team wakes up to qualified enquiries, not cold contact forms.
Brokers don't pay a staff member to answer the phone at 11pm. NOMI does the website version of that, for every visitor, every night, without being asked.
Features
- • Greets every website visitor with a natural, broker-appropriate conversation
- • Qualifies based on loan type, situation, urgency, and readiness to proceed
- • Captures full borrower details in a structured format your team can act on immediately
- • Delivers a complete lead summary. No chasing, no guessing.
- • Works 24/7, including evenings, weekends, and public holidays
Who subscribes
Launching Soon
Automated Lead Capture
Every lead. Every channel. Qualified and booked automatically.
Our Lead Capture platform does what most brokers are currently doing manually, and inconsistently. It captures leads from every channel you're running, routes them to the right broker, books a time, and follows up automatically. All of it. None of it requires you to be at your desk.
Captures from every channel you use
- • Website (embedded forms and flows)
- • Meta (Facebook and Instagram lead ads)
- • Google lead forms and campaigns
- • Webhook and simple API for any other platform you're running
Routes automatically
Books the appointment
They're stronger together, but you don't have to start with both.
NOMI handles the conversation and qualification on your website. Lead Capture handles routing, booking, follow-up, and attribution across every channel. Subscribe to one, and you get real value. Subscribe to both, and you've covered every step from first click to booked consultation.
Website visitor arrives
NOMI qualifies
Lead captured
Auto-routed
Appointment booked
Reminders fired
Broker meets qualified borrower
How iNOM differs from other broker tools
There are other AI and CRM tools in the Australian mortgage market. Here's the honest difference.
Most Australian broker software, including platforms like Effi and BrokerEngine, is built around managing your existing client database. They're excellent at what they do. iNOM is built for the other end of the problem: converting the new enquiries that are arriving every day from your website, your ads, and your lead sources before they go cold.
iNOM isn't a CRM replacement. It works alongside whatever you're already using. NOMI lives on your website. Lead Capture connects to your channels. The leads it captures can flow into your existing CRM or aggregator platform via webhook or API. Nothing gets ripped out.
The other difference is how the products are packaged. Most software in this space requires you to subscribe to a full platform upfront. iNOM's products are standalone. Subscribe to what you need now, add more as it makes sense for your business.
At a glance
What's coming next
iNOM started with the two problems that cost brokers the most revenue right now: missed website enquiries and unmanaged lead flow. We're building from there.
In Development
AI Meeting Assistant
Joins your client consultations, captures what was discussed, and produces a structured summary. So after a 45-minute call, you have a complete record, not a half-finished note.
In Development
Workflow Studio
Task management built around the actual mortgage process. Every loan type loads its own checklist. Tracks time, effort, and cost-to-serve per deal, so principals can see profitability per file, not just pipeline volume. Know which loan types are eating margin before the settlement hits. Designed to complement aggregator platforms, not replace them.
In Development
Broker Shield
Independent PEP, Sanctions, and Adverse Media screening. Auto-triggered on client creation, results filed to Evidence Hub automatically. No extra steps in your workflow.
Roadmap
Predictive Opportunities
AI that surfaces refinance and repricing candidates from your existing client book before they call a competitor.
Roadmap
Property Intelligence
Equity tracking and suburb insights inside your broker workflow.
Roadmap
Product Wiki
An AI-assisted knowledge hub for broker teams.
Starting with mortgage brokers. Not stopping there.
iNOM's first products are built for Australian mortgage brokers because that's where the problem is clearest and the opportunity is most immediate. But the same modular tools (AI website assistant, lead capture, qualification, booking, follow-up) apply equally well to accountants, real estate agents, and other professional service businesses running high-value client relationships.
We're expanding into those industries progressively. The brokers who are with us now are helping shape tools that will serve a much wider market.
Common questions
Be first to know when NOMI and Lead Capture go live.
Both products are launching soon. Register your interest now - we'll reach out as soon as subscriptions open.