iNOM is a Sydney-based AI software company. We ship products when they work. We say clearly what we're building next. And we don't ask brokers to wait for a full platform to launch before they get any value.
iNOM was started because the problem was obvious to anyone paying attention to the Australian mortgage broking market.
Mortgage brokers now write the majority of Australian home loans. The demand for broker services is strong and growing. But the operational tools most brokers use, including contact forms, manual follow-up, and spreadsheet-based lead tracking, haven't kept pace with how borrowers actually behave in 2026.
Borrowers search at night. They submit enquiries from Facebook ads on their phone. They expect a response within minutes, not days. They book appointments digitally. And if a broker doesn't respond quickly enough, they move on to whoever does.
iNOM builds the tools that sit at that gap. Not a new CRM. Not another database to manage. AI that watches your front door and makes sure nothing gets missed.
At a glance
Founded
Sydney, Australia
Products launching soon
NOMI · Lead Capture
Infrastructure
AWS Australian region
Focus
Australian mortgage brokers
Strategy
Standalone: subscribe to what you need
iNOM is hosted on AWS (Amazon Web Services) Australian region infrastructure. All data is encrypted in transit and at rest. Australian privacy compliance is considered throughout the platform. DNC guidelines are supported at intake and consent is captured at every touch point.
We're working toward ISO 27001 certification. We'll say clearly when that's achieved, not before.
Both products are launching soon. Register your interest now and be first to know when subscriptions open.