iNOM is a Sydney-based AI software company. We ship products when they work. We say clearly what we're building next. And we don't ask brokers to wait for a full platform to launch before they get any value.
iNOM was started because the problem was obvious to anyone paying attention to the Australian mortgage broking market.
Mortgage brokers now write the majority of Australian home loans. The demand for broker services is strong and growing. But the operational tools most brokers use, including contact forms, manual follow-up and spreadsheet-based lead tracking, have not kept pace with how borrowers actually behave in 2026.
Borrowers search at night. They submit enquiries from their phone. They expect a response within minutes, not days. They book appointments digitally. And if a broker does not respond quickly enough, they move on to whoever does.
iNOM builds the tools that sit at that gap. Not a new CRM. Not another database to manage. An AI front office that watches your front door and makes sure nothing gets missed: our website assistant, iNOM, that answers, qualifies and books around the clock from content you approve, and Automated Lead Capture, the instant-response and routing layer behind it. Both are live now for Australian mortgage brokers, work alongside the systems you already use, and are priced so a single practice can say yes without a procurement process.
At a glance
Founded
2025 · Sydney, Australia
Products, live now
iNOM · Lead Capture
Infrastructure
AWS Australian region
Focus
Australian mortgage brokers
Posture
Works alongside your existing CRM
iNOM is hosted on AWS (Amazon Web Services) Australian region infrastructure. All data is encrypted in transit and at rest. Australian privacy compliance is considered throughout the platform. DNC guidelines are supported at intake and consent is captured at every touch point.
iNOM's security practices are built to align with the ISO 27001 standard.
iNOM and Lead Capture are live now. Start in minutes, or talk to us about white-glove setup.