iNOM is an Australian AI software company based in Sydney. It builds the AI front office for mortgage brokers: a website AI assistant that answers enquiries from approved content, including the broker's own, and collects the details needed, and Lead Capture that captures enquiries, replies instantly with a booking link and routes them. iNOM is not a CRM; it works alongside the broker's existing CRM and aggregator platform.
iNOM Pty Ltd has operated as iNOM since 2025. We are based in Sydney and build for Australian mortgage brokers.
An AI front office responds to enquiries instantly, answers questions on the website and collects the details needed, offers a way to book and routes each enquiry to the right person. It's designed to leave advice to your team. It sits at the front door of the practice, so enquiries from the website or the ads get a response while the team is with clients.
iNOM is not a CRM and does not replace one. iNOM is designed to leave rates, figures and advice to you and your team. It's designed not to recommend lenders or promise approvals or outcomes. It works alongside the broker's existing CRM and aggregator platform, and the leads it captures flow into them.
At a glance
Legal name
INOM PTY LTD
ACN
638 441 344
Operating as iNOM since
2025
Based in
Sydney, Australia
Focus
Australian mortgage brokers
Posture
Works alongside your existing CRM
As at 8 October 2026
Your data is stored in Australia, on AWS infrastructure in the Sydney region.
For what the AI is allowed to say and how your data is handled, read our Trust and Security page.
iNOM and Lead Capture are live now. Get started yourself, or talk to us about setup.