iNOM is live today for Australian mortgage brokers.
Enquiries do not wait for business hours, and slow replies cost settlements. iNOM gives an instant response to enquiries, around the clock, and answers from approved content, including the broker's own. It collects the details needed, offers a time to book on Pro, and passes the enquiry to you. iNOM works alongside the aggregator CRM the broker already runs on. It does not replace it.
There are two products, and each stands on its own.
- iNOM, the website AI assistant, answers questions on a broker's site from approved content, including the broker's own, collects the details needed and, on Pro, books a consultation.
- Lead Capture responds to website enquiries in under a minute with an email and SMS that carry a booking link, and routes each one to the right calendar.
Run either on its own, or run both and cover the journey from first click to consultation, with 20% off when you combine them or pay annually.
iNOM is designed to leave rates, figures and advice to you and your team. It's designed not to recommend lenders or promise approvals or outcomes. Its job is to capture the enquiry safely and get it to the broker.
The maths
The average new owner-occupier home loan in Australia is now $731,000 (ABS Lending Indicators, June quarter 2026). Against a single settled loan, the cost of iNOM is a rounding error. That is the frame: iNOM defends the enquiries you are already paying to attract, and in a slower 2026 market every one of them matters more.
Illustrative comparison of magnitudes only. Not a promise of leads, settlements or revenue.
Risk-reversal and pricing
30-day money-back guarantee: if iNOM isn't right for you in your first 30 days, we'll refund your subscription fees in full. One-off setup fees are non-refundable.
- No lock-in. Month to month. Cancel anytime.
- Get started from $79/mo for iNOM or $99/mo for Lead Capture (AUD, ex-GST). iNOM Growth and Lead Capture Growth together from about $198/month with the bundle discount (AUD, ex-GST).