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  • NOMI - Website AI Assistant
  • Automated Lead Capture
  • AI Meeting Assistant (In Dev)
  • Workflow Studio (In Dev)
  • Broker Shield (In Dev)
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Every iNOM product. What it does. Where it's at.

Standalone tools you'll subscribe to individually. No forced bundles. No platform lock-in.
Launching soon.

Launching soon | Register independently

NOMI - Website AI Assistant

What it is

An AI assistant that lives on your broker website and handles every visitor conversation.

What it actually does in practice

A borrower lands on your site at 8:30pm. NOMI opens a chat, says hello, and asks what they're looking to do. Over the next few minutes, it finds out what type of loan they need, where they're at in the process, what their situation is, and captures their contact details. Your team gets a structured lead summary the next morning. The borrower feels like someone was actually there.

Key features

  • •Qualification logic customised to your loan types and intake process
  • •24/7 availability: evenings, weekends, public holidays
  • •Full lead summary delivered instantly on completion
  • •Natural, broker-appropriate conversation (not a generic FAQ assistant)
  • •Works on any website without a rebuild
  • •Coming next: intent-driven lead scoring and urgency routing. NOMI will flag high-intent borrowers (e.g. "I need to settle in 3 weeks") and route them with priority ahead of early-stage enquiries

Pricing note: Subscribe independently when subscriptions open. Add Lead Capture for the full front-end stack. Pricing is published at /pricing.

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Launching soon | Register independently

Automated Lead Capture

What it is

A platform that captures, qualifies, routes, books, and follows up on every inbound enquiry across every channel you use.

What it actually does in practice

Your Google ad runs. Someone clicks, fills out the lead form, and submits. Within minutes they've received a branded SMS from your brokerage. Shortly after, their details are sitting with the right broker in your office, assigned by suburb or loan type. They've been offered three appointment times and already picked one. Your calendar shows a consultation booked for Thursday at 10am. You did nothing.

Channels supported

ChannelNotes
Website (embedded forms)Embedded capture flows. No redirect required.
Meta (Facebook & Instagram)Connects directly to your Meta lead forms.
Google lead forms & campaignsCaptures Google form submissions automatically.
Webhook integrationConnects any platform that supports webhooks.
Simple APIFor custom integrations or developer-built sources.

Capabilities

Appointment booking

  • •Inline calendar booking: no redirect, no separate scheduling link
  • •Google Calendar and Outlook sync
  • •Branded SMS and email confirmation sent immediately

Instant auto-response

  • •Branded SMS and email typically within minutes of every new enquiry
  • •Fully branded to the broker or brokerage
  • •Dramatically increases first-contact rate

No-show and reminder sequences

  • •24-hour reminder before every consultation
  • •1-hour reminder before every consultation
  • •Automatic reschedule link on cancellation
  • •Automated reminders can significantly reduce no-show rates based on industry benchmarks

Round-robin lead routing

  • •For multi-broker offices: auto-assign by availability, loan type, or suburb
  • •No manual allocation; no lead sits in a queue
  • •Full visibility for principals

Source tracking and attribution

  • •Every lead tagged with UTM source (Google Ads, Facebook, referral, organic, direct)
  • •Attribution by channel: see which sources actually produce settled loans
  • •Sticky data: the longer you use it, the more valuable the picture

Pricing note: Subscribe independently when subscriptions open. Add NOMI for AI-qualified conversations on your website before every lead is captured.

Register Interest in Lead Capture
IN DEVELOPMENT | REGISTER YOUR INTEREST

In Development

AI Meeting Assistant

What it will do

Join your client consultations, capture what was discussed, and produce a structured post-meeting summary: loan requirements, borrower situation, next steps, and anything that needs follow-up. So after a 45-minute call, you have a complete, organised record without spending the next 20 minutes writing it up yourself.

Why brokers want this

File notes are one of the most time-consuming parts of a broker's week. They're also one of the most important for compliance. This tool does both at once.

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In Development

Workflow Studio

What it will do

A task and workflow management module built around the actual mortgage process. Every loan type (home loan, refinance, investment, commercial) loads its own task checklist. Sections are structured to match the real stages of a file. Time and cost per deal get tracked automatically. Bottlenecks show up in the data before they show up in your workload.

Why brokers want this

Most brokers manage deal progress in their head or in a spreadsheet. Workflow Studio gives a principal clear visibility into every file in the office, without micromanaging.

Designed to complement your aggregator CRM, not replace it.

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In Development

- Active Shield

What it will do

Independent PEP, Sanctions, and Adverse Media screening for every client. Triggered automatically when a client is created in iNOM. Results timestamped and filed to Evidence Hub without any extra steps. If there's a match, a task alert fires for the broker to review.

Why brokers want this

Most brokers rely on their lender's VOI process for compliance screening. Broker Shield is independent of that; it protects the broker's own file, not just the lender's record.

Broker Shield is designed to support broker compliance processes. It is not legal or regulatory advice. Always confirm your specific obligations with your aggregator or compliance adviser.

Ask About Broker Shield
ON THE ROADMAP

Predictive Opportunities - AI Client Insights

AI that analyses your existing client book to surface refinance and repricing opportunities, before those clients call a competitor or switch lenders without telling you. Identifies fixed rate expiry, equity availability, rate competitiveness, and clients approaching key financial milestones.

Property Intelligence

Live property estimates and suburb insights inside your broker workflow. Equity tracking at the client level, suburb growth scoring, and market context for client conversations and loan structuring.

Product Wiki

An AI-assisted knowledge hub for broker teams. Instant answers to product, lender policy, compliance, and process questions, all inside the iNOM platform.

iNOM Platform - The Long-Term Picture

Every module iNOM builds is designed to connect. NOMI and Lead Capture form the front-end. Workflow Studio, Broker Shield, Predictive Opportunities, and Property Intelligence form the operational and intelligence layer. Product Wiki supports the team. Over time, these modules work together across the full client journey, from first website visit to post-settlement review.

It's not a big-bang launch. It's a platform built one real product at a time.

Common questions

NOMI is a website AI assistant that handles conversations with visitors on your website, qualifies them, and captures their details. Lead Capture is a broader platform that manages inbound enquiries from all your channels (website, Meta, Google, webhook, and API) and automates routing, booking, follow-up, and attribution. NOMI can feed into Lead Capture, but each works independently.

Register your interest. Be first when subscriptions open.

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